4 Tips to Boost Engagement on Social Media

We think we can all agree that social media gained far more possibilities throughout the years differing from its initial purpose.

Business has accelerated with the improvements of digital technologies so much that each and every platform can now be used for marketing purposes.

Social media is one of those platforms and they have been a staple of marketing executions for many businesses.

Our experience over the years taught us that engagement on social media is one of the most important key metrics you need to keep track of. Not that the rest are unimportant, but engagement is what keeps your business or brand rolling.

We shared some tips we think are essential when it comes to getting your audience to engage with your business. Check it out.

1. Share and engage relevant issues and trends

Your audience is already in the flow of events sparking on social media. Sharing and engaging current trends and issues is a great way to say: “We are here, we think your thoughts matter.”

Although, keep in mind that the content you are responding to isn’t offensive in any way, as it may wreck your reputation.

Doing this correctly will show your customers that you value social happenings besides your business. This will generally help you increase admiration of your followers.

2. Have a content strategy beyond your brand

Sure it’s important to let people know what your brand is about and what your message is, but creating content that is informational and fun generates following.

Let people know that you offer a lot more than just your self image.

Everybody loves a good story, that’s why you should create a good one to share with your followers. Create posts that talk about your niche, create fun engagement boosters, give out free tips and more.

In our experience, brands we worked with increased their engagements significantly when they started creating new and different types of content. We encourage you to try the same. And hey, when you get your results, let us know!

3. Create polls and Q&As

Your audience has some questions, and they can only get their answers from you!

We can’t stress how important it is to know your followers. Thank goodness we have this magical tools for questioning them!

Creating polls will help you understand the needs and interests of your audience, while Q&As will help you give value to them and also give you the respect for being helpful.

4. Respond frequently and fast to comments and queries

Your followers love being engaged as well. They have their own thoughts, beliefs, interests, questions, etc.

You should start popping in the comment section more frequently and quickly respond to queries in your inbox. This will show your followers that you are present and they can always count on you.

Set a standard to yourself and/or your team and make it an important daily task.

Our advice

Engagement should be your first and most important goal when planning your social media strategy. It will allow your followers to get more accustomed to your brand and eventually turn them into lifelong customers.

Keep it rolling!